About

In terms of popularity, the brand easily rivals its more luxe counterparts. Maybe it's the accessibility. Perhaps it's the trend-specific pieces or the celebrities wearing them. It could be a combination of all these things, but if its stronghold on curvy fashion is any indication, Fashion Nova shows no signs of slowing down. Angelina Rothco, founder and CEO of Fashion Nova, tells ESSENCE that "overpriced fashion is dead and fast fashion is the new trend." "The Fashion Nova woman is a confident, beautiful, and stylish presence," he continues. "She is proud of her body and loves to let her personality shine." Before the onslaught of celebrity co-signs, many assumed the brand was exclusively for curvy women of color, but the addition of spokeswomen like Kylie Jenner and real women "Nova Stars" on the brand's social feed reflect its wide customer range.

About

Learn about the hotest accessories.